Company Spotlight: Eden's Garden Essential Oils

About five years ago, I discovered an essential oil company that was still quite new. I don’t even remember how I stumbled across their website, but in giving it a quick perusal, I liked what I saw. In fact, I liked it a lot. A company that seemed more focused on the safety and health of their consumers than about adding them to the sales force. A company that used ethical sourcing and strove to provide the highest quality oils possible without charging exorbitant prices for them.

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Making Your Yelp Review Count (Especially if You Love Your Small Businesses)

This weekend I was reviewing some of my business and marketing materials when I made a surprising – and, to me, disconcerting – discovery. I have a Yelp business page and had several five-star reviews for my services from happy clients. You can imagine my astonishment, then, when I saw that my page showed that it had only one review. What? Impossible! Sure enough, only one review was listed. The other ones, I discovered, had been placed in the "not currently recommended" section of my Yelp page. 

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